So how many of you are going to Besant Nagar beach on 12th January?

Recently, the entire city is decorated with banners that read "Pala palakura pagala oru puthiya sunrise'ai uruvakkuvaara Surya?". Kaathirungal 12 January varai. So what's this ad got to do with and why this much hype in this ad film? Lets guess what this ad is all gotta do with!

Hi all,

I hope everybody living in Chennai must have noticed these banners saying that actor Surya is going to create a new sunrise for Jyothika as she wished to have one. The ad commercial on television also states the same.

So, I was puzzled as to what type of marketing strategy this is as this is a Nescafe Sunrise ad. First, I thought that they were going to bring in a new sun type of big light, which they used in Vaaji Vaaji song in Sivaji movie. Then later, I guessed, they are going to release a new flavor of sunrise on 12th admidst a big crowd in bessy. The second guess may prove correct, because it is a commercial ad and they will make something only for profit!

Why not everybody guess what's going to happen and post here? Its just 3 days away from today and lets see who guesses the event correctly :)

Whatever be the reason, lets all gather there are see for ourselves if surya will satisfy jo's wish :)

Place : Besant Nagar beach
Date : 12 january 2012
Time : 7 pm

I'm also planning to go, but lets see, office first! :)


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