Aadi Festival Celebration
Aadi masam or Aadi month is the Fourth month in traditional Tamil Calendar followed in TN.This Tamil month marks the beginning of all festivals during the festival season. In 2011, the Aadi Masam begins on July 17 and ends on August 17. But several Tamil Hindu rituals and festivals are held in the month of Aadi and therefore it is also auspicious to some people. The sun changes its direction during this period and next six months is the night time of the gods. Due to this reason, no auspicious events are held in the month. Traditionally, most people avoid auspicious ceremonies during this period. It is believed that the ceremonies held during this period will not have the blessings of the gods. But a few important celebrations and rituals take place in the Aadi month. This festival is special for various Ammans. Sundays, Tuesdays and Fridays of this month are considered very auspicious. A most important month for women. The most auspicious days are Fridays and Tuesdays in this month; these are called Aadi Velli and Aadi Chevvai and the Aadi Amavasa.
Major Festivals Celebrated in Aadi Month
I have highlighted some major festivals celebrated during this month. The festivals being celebrated are as shown below
This Festival falls on July 25th 2011. The festival is dedicated to Lord Muruga or Subrahamaniya. Incidentally, the festival is also referred as Aadi Krittika, Kirthigai Kritika and Krithika. The festival is celebrated with fervor in the Murugan Temples in Tamil Nadu. Special poojas and homos are performed to please muruga and kavadi yatra is main ritual of aadi karthigai day.
This Festival falls on August 2nd 2011. This festival is observed to propitiate the goddess Sakti Devi who is said to have come into this world on this occasion to bless the people. People therefore worship her in order to secure happiness not only for themselves but also for their loved ones.
If the festival falls on a Friday, the occasion is considered to be highly auspicious, and the people worship the goddess in a more special way.
This festival falls on August 3rd 2011 and it falls on Eighteenth day in Aadi masam. The aadi month falls during the monsoon season and is essentially a thanks giving to monsoon .This festival is celebrated in full fervor by people residing along the Cauvery River bank. 'Perukku' means rising – indicating the rising water in rivers. The festival is essentially a form of Nature worship.
Special food is prepared on this day and family and friends get together and pray for uninterrupted supply of water and a good harvest.
This festival falls on July 30th 2011 is No Moon Day dedicated for forefathers and dead ancestors
The Tuesdays in Aadi Masam is highly auspicious.
Fridays in the Aadi Masam is also considered auspicious.
Varalakshmi Puja – This festival falls on August 12th 2011 is a popular Hindu ritual observed by married women in Tamilnadu. It is believed that worshiping Goddess Lakshmi on this day gives the benefits of worshiping Ashta Lakshmi – the eight goddesses of Earth, Learning, Wealth, Love, Fame, Strength, Peace and Pleasure. On the day, homes are cleaned and will be decorated with mango leaves and rangoli. Footprints of the goddess will be painted from the threshold to the place of worship, symbolically welcoming the goddess of wealth Mahalakshmi.
Aadi Sale in Tamilnadu
Aadi Festival is one of the important festivals that are being welcomed with a warm Smile by the people of Tamil Nadu. One of the highlight of this festival is the Discounts being offered on various items and in short it is being termed as Festival of Discount Sale. Though Aadi month is said to be inauspicious, the attractive schemes of offers and discounts given by various types of retailers to the consumer of products have reached a good place into the minds of a customer and it had even made a conservative buyer to wait and plan his budget accordingly towards his purchase.
The Aadi sale in short can also be termed as a Clearance Sale that last during the entire month of Aadi from July 15th to August 15th. During this period consumer are being provided with several types of discount percentage for different types of products. Aadi sale was first introduced by garment retailer and nowadays due to its popularity and reach it is not just restricted only to garments retailers it also caters to all types of retailers such as Electronics, Home appliances, Durables and many more.
The sale is a common occurrence today. We come across different kinds of sales offered by different categories of retailers. Though we are updated with most of the sale seasons at our frequent retail outlets, we cannot avail of all the sale benefits. We have to think, plan and choose according to our budget and requirement. However the Aadi sale has become an Annual affair and there are a whole lot of consumers who wait for the season to make their planned purchases. Anything bought in discount is considered as an achievement. The escalating crowd at the fashion bazaars and shops is proof enough for the fact. Since it has let them a ways of solution to increase their sale of business and only few players have been able to retain their success.
Tamilnadu Aadi - Types of Offers
There are various types of offers classified based on different categories. I have highlighted few of them below
• Festival OffersEach and every retailer has the freedom of rights to follow their own style of offers in order to get in business.
• Round the year Offer
• Seasonal Offers
Types of Offer Percentages
There are also different types of percentage that are being offered to a product and they are mainly based on different terms and conditions by considering the value and demand of the product. I have highlighted few of the percentage offers below
• Flat Percentage Offer
• Up to Percentage Offer
• Buy one and get xxxxx Offer
The decision to decide the type of offer percentage is solely under the responsibility of the owner and they have the rights to deserve and change the offer based on several conditions anytime during its sale period.
Aadi Sale Captions in Newspapers
Tamilnadu Aadi Discount Outlets in various cities
There are wide varieties of outlets offering Discounts on Aadi festival and as it may not be possible to specify all I have highlighted few offers from different categories of outlets and let's get to know the details below.
Poorvika Mobiles – Branch Outlets
Offer across all branches in Tamil Nadu
Mega Exchange Offer
Offer for various Brands
Shree Gold – T Nagar, Chennai
Wastage 8% only on Bangles and Chains
Discount of Rs 60 for other Gold Ornaments
Discount up to 7% on Diamonds
No making charges for Silver
Kancheepuram SM Silks – Branch Outlets
Pay for 2 and take Three on Designer work Sarees, Ultra modern churidhar, Trendy fashion designer Saree
Popular Automobiles – Branch Showrooms
Get an Exchange Bonus of Rs 15000 on Maruti Alto Models
Vivin Complete Computer Store – Pallavaram
Get Fabulous Discounts and Free gifts on Desktops and Laptops
Special free gifts for booking of school and college students
Rex Fashions – Branch Outlets
5 to 50% off
Unlimited offers on various brands
Shoe Boutique – East Tambaram, Selaiyur
Sale up to 50% off
Varieties of Brands
Carz N Dollz – East Tambaram,Selaiyur
Sale up to 50% off
Large Varieties of Brands
Eagle Electronics and Enterprises – Adambakkam
Sale up to 30%
More than 200 models of Display
Reliance Trends – Branch Outlets
Aadi sale up to 60% off
Free Travel Bag worth Rs 799 on purchase above 2499
E- Zone – Branch Outlets
Sale up to 60% off
Offer from 6th Aug – 15th Aug
Shoppers Stop – Branch Outlets
Sale up to 51% off
Offer from 6th Aug – 28th Aug
First citizen get an additional 5% discount on net prices
Vasanth & Co – Branch Outlets
Sale up to 30% off on A/c and LCD
Free gold coin on selected models
Tanishq – Branch Outlets
Sale up to 20%off on Diamonds
Offer valid from 31st july 2011
Peter England – Branch Outlets
Buy 2 get one free
Sale also available without discounts
GKB Opticals – Branch Outlets
Sale Flat 20% off on Frames and Sunglasses
Limited Period Offer
Durian Furnitures – Nungambakkam
Sale upto 60% off
Offer valid from 6th Aug – 15th Aug
Shahs – Branch Outlets
Exciting offers on full range of Mobile phones, I pod and Gaming
Offer valid across outlets
Reebok – Branch Outlets
Sale Flat 50% off on Apparel
Sale Flat 40% off on Footwear
Offer valid across outlets
Reliance Footprints – Branch Outlets
Sale up to 60%off
Univer Cell – Branch Outlets
Sale upto 50% off
Great Exchange offer
Modern Computers – Branch Outlets
Aadi athiradi discount sale
Wide range of models to choose
In addition to above mentioned categories there are also some more categories of outlets offering discounts by taking several factors into consideration.
To end up with my article, Aadi sale is a common occurrence today. We come across different kinds of sales offered by different categories of retailers. Though we are updated with most of the sale seasons at our frequent retail outlets, we cannot avail of all the sale benefits. Aadi sale has become an annual affair and there are a whole lot of consumers who wait for the season to make their planned purchases.
Retailers feel Aadi sale as a platform of solution in increasing their sale of business and only few players have been able to retain their success and as long as one heads to a reliable store, whether one is buying saris or washing machines or any kind of product, this is one month where the customer is the winner enjoying wide verities of offers.