University : Anna University of Technology Coimbatore
Discipline : Fashion Technology
Degree : Bachelor of Technology (IT)
Regular : Full time
Subject Title: Fashion Forecasting
Unit I
Introduction: The evolution of fashion - history of couture - 20th century influences on fashion,
1900 – 1990's, highlights of famous fashion designers - segments of fashion industry - location
of fashion markets - forecasting specialties - prediction of fashion- future of fashion.
Unit II
The Powerful Consumer: Trendsetters and leaders - market segments, consumer research,
socio-economic and psychological factors, buying motives, fashion and consumer research,
quality movement in fashion industry
Unit III
Apparel: Women's Men's and Children's: women's wear markets, history and growth,
classifications, price points, size specialization - selling seasons - promoting women's wear -
men's wear markets, classifications, size specialization - selling men's wear - children's wear
classifications, size classifications, price lines - promoting children's wear - fashion accessories
and intimate apparel.
Unit IV
Forecasting for Designers and Manufacturers: The fashion forecasting process - steps in
developing a forecast - forecast reports - steps in textile development - fiber forecast report,
fabric forecast report - steps in colour forecasting - colour forecast reports - specialized
forecasting and its reports.
Unit V
The Fashion Promotion: Auxiliary fashion enterprises - fashion information and advisory
services, news media, advertising and publicity agencies fashion retailing in the past, current
trend, classifying the retailers, retailer locations, organizational structures, services offered,
purchasing, developing a fashion image.
Textbooks:
1. A.Jeannette Jarrow, Miriam Guerreiro and Beatrice Judelle, "Inside the Fashion Business",
6th edition, Prentice-Hall of India, 1996.
2. Dickerson, Kitty G., "Inside the Fashion Business", Pearson Education Asia Publishing,
2004.
References:
1. Frings, Gini Stephens, "Fashion: From Concepts to Consumer", Prentice-Hall of India, 8th
edition, 2004.
2. Waddell, Gavin, How-to-Fashion Works Couture, Ready-to-Wear and Mass Production, Om
Books Services, 2005.
Reference www.annauniv.ac.in
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