Syllabus of Anna University Coimbatore B.Tech FT Fashion Entrepreneurship


This resource provides you the information about syllabus of B.Tech FT Fashion Entrepreneurship in Anna University of Technology Coimbatore

University : Anna University of Technology Coimbatore
Discipline : Fashion Technology
Degree : Bachelor of Technology (IT)
Regular : Full time

Subject Title: Fashion Entrepreneurship

Unit I
Entrepreneurship: Entrepreneur – types of entrepreneurs – difference between entrepreneur
and intrapreneur – entrepreneurship in economic growth, factors affecting entrepreneurial
growth; small enterprises – definition, classification – characteristics, ownership structures; large
scale industry its advantages over SSI

Unit II
Project Formulation: Project formulation – steps involved in setting up a business –
identifying, selecting a good business opportunity, market survey and research, techno economic
feasibility assessment; setting up garment manufacturing unit for direct exports, job orders,
direct marketing; study of land, capital, labour, market demand etc; preparing a project; large
scale industry its advantages over SSI

Unit III
Finance And Labour: Sources of finance – fixed and working capital requirements; term loans,
capital structure, financial institutions, bank assistance; management of working capital, costing;
break even analysis; labour – study of labour laws –factory act – labour laws – welfare measures
– safety act

Unit IV
Support To Entrepreneurs: Sickness in small business – concept, magnitude, causes and
consequences, corrective measures – government policy for small scale garment enterprises,
incentives and subsidies given in backward areas, parks, industrial estates – growth strategies in
small industry – expansion, diversification, joint venture, merger and sub contracting, forward
and backward integrations

Unit V
Other Entreprenurial Opportunities In The Field Of Fashion: Freelance designing, setting
up own boutique, haute couture, designer garments – labeling, designer labels; intellectual
property rights, patenting, countering counterfeits, and infringement; setting up retail show
rooms – franchising, licensing, visual merchandising, types of retailing; advertisement and sales
promotional techniques; getting into fashion journalism, fashion photography, fashion
choreography, or starting fashion institutes

Textbooks
1. S.S.Khanka "Entrepreneurial Development", S.Chand and Co. Ltd, Ram Nagar, New Delhi,
1999.
2. O.P. Khanna, "Industrial Engineering and Management", Dhanpat Rai Publications (P) Ltd,
New Delhi.

References
1. N. Rabindra Kanungo, "Entrepreneurship and innovation", Sage Publications, New Delhi,
1998.
2. A. Jeannette Jarrow, Miriam Guerreiro and


Reference: www.annauniv.ac.in


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