Tamil Magazine Ananda Vikatan.
Tamil Magazine: Ananda Vikatan.
Publications: Vasan Publications.
First Issue: November 19, 1933.
Magazine Type: Weekly.
History of Ananda Vikatan:
Ananda Vikatan, started by Mr. S.S. Vasan, founder of Gemini Studios born at Thanjavur District. Before that he started an advertising agency through which he entered into publishing line and earned some revenue through which he purchased the tamil magazine named Ananda Vikatan in 1928 which was struggling at that time. He made some new trends in marketing techniques to promote his magazine and he won the battle and got fame through Ananda Vikatan. He worked hard to make this into a weekly and soon the weekly occupied its own position on top and now Ananda Vikatan is the leading tamil language weekly magazine in Tamilnadu and it has celebrated its 80th year anniversary in 2004 and is still running successfully. Ananda Vikatan became a household name which offers quality content to every member of the family.
Symbol of Ananda Vikatan:
The happy face is the symbol of Ananda Vikatan was created by C.V.Margabandhu and which was then improved by caricaturist Mahalingam. The presentation and look of the magazine is more eye catching with illustrations on the cover and the contributions inside plays a major role in its way to success.
Strengths of Ananda Vikatan:
Consistent quality through quality management systems which is ISO 9001 certified. Over 80 years of service in journals and publishing it has handled more than 1 million pages in print, it has an in-depth knowledge of the publishing industry. Provides prompt and consistent in delivering cost-effective services. It has technically sound R&D and Operation teams.
Writers and Special Columns of Ananda Vikatan:
The magazine includes interesting writings from Kalki Krishnamurthy, P. Srinivasan, S.P.Jaya Kanthan, Jeyamohan, Sujatha, Devan, Madhan and many other great writers has added flavor to the readers.
The main pages includes Hai Madhan - the way the cartoonist Madhan responds to the question series is highly humorous and informative and is more popular among the readers. Sujatha's writings on the column called Katrathum and Petrathum is at its best. The 'internet bits' gives a lot of browsing tips and tricks to the readers.
Ananda Vikatan publishes interesting stories, health notes which includes benifits of ayurveda medicines, motivational topics like Manase Relax Please etc. Film review by this magazine is one of the best and widely acknowledged by the film industry. Ananda Vikatan maintains a good relationship with its readers and they organises innovative competitions from time to time for the readers and the magazine covers almost all the subjects Cinema, Politics, Sports, Reviews of cultural events etc.
Another feather added to the crown is 'Vikatan Cartoon' which brings out the current situation of the country or people in a humourous way and perhaps it is the most popular, that readers would love to watch it.
Ananda Vikatan - On-line Magazine:
Their web format is the best and stand amidst the top browsed sites and it attracts a large number of overseas visitors. It keeps you updated with the news around the world, political news, sports news, online shopping, cinema, business, bollywood news, music, television, photo gallery, wall papers, lifestyle, living, cricket etc. Now the readers have the option to read the magazine online by paying the subscription through credit card and they can subsequently renew their subscriptions.
Other Publications of Vikatan:
Many stories and articles published in Ananda Vikatan are also released as separate books which includes Thaneer desam, Kallikattu ethikasam, Manasae relax please, Hai Madhan (Part 1,2,3) and Madhan Jokes (Part 1,2,3).
As it is a family magazine they focused their attention and they aimed to attract every person of the household from the kids to the elders and they got success in every magazine they published.
* Chutti Vikatan targeting kids.
* Women's oriented magazine Aval Vikatan.
* Naanayam Vikatan which shares information about share markets, Investments and finance related categories.
* Sakthi Vikatan for religious minded people.
* Motor Vikatan which provides articles based on automobile.
* Pasumai Vikatan shares information about agriculture related topics.
Subscriptions of Tamil Magazine - Ananda Vikatan:
Ananda Vikatan Subscription Details in Tamilnadu:
Ananda Vikatan Subscription Details - Non Tamilnadu:
Ananda Vikatan Subscription Details - Foreign:
Overall it is a lovely family magazine which provides information through humour and entertainment which is the prime Secret of Success of the Tamil Magazine Ananda Vikatan.
Contact Details of Tamil Magazine Ananda Vikatan:
Head Office at Chennai:
757 Anna salai
Chennai - 600002
Phone: 044 - 28524074/4084/4094
Fax No. 044 - 28523819
Branch Offices of Tamil Magazine Ananda Vikatan:
Mumbai - Branch Office:
A-1, 244,Shan And Nahar Indl. Estate Dhanraj
Lower Parel (w)
Mumbai - 400013
Phone:022 - 24920710/711, 9819815041
Coimbatore - Branch Office:
76, Ansari Street
Coimbatore - 641009
Phone: 0422 - 2230909/9840968450
Bangalore - Marketing Office:
174, First Cross
Bangalore - 560047
Kolkatta - Marketing Office:
57/1, Puddapukur Road
Kolkatta - 700020
New Delhi - Branch Office:
205, INS Building
New Delhi - 110001
Phone: 011 - 41521388/9811831199